Carbon negative

 

This ice cream was the first place I'd ever seen the term "carbon negative". Apparently it means that a company is removing more carbon dioxide from the atmosphere than it puts in. Microsoft have set a goal of becoming carbon negative by 2030. It must surely be the case for the vast majority of businesses that they are paying some other firm that is involved in tree planting or technologies designed to remove CO2 from the atmosphere. Use of a search engine pulls up a lot of such companies.